STUDY OF CUSTOMER SATISFACTION AT CANTEEN OF SAHID UNIVERSITY – JAKARTA

Abstract

The canteen of Sahid University - Jakarta is a canteen which is located at Prof. Dr. Soepomo, SH No. 84, Tebet South Jakarta. The counters were sheltered by the Employee Union of Sahid University - Jakarta. The canteen of Sahid University - Jakarta is able to accommodate 15 counters for catering business. Currently the food and beverage products sold in the canteen are still in conventional method so that consumers are limited to the academic community of Sahid University - Jakarta and the community around the campus. This study aimed to assess the services offered by the canteen. This study also to determine the level of satisfaction of canteen customers on the canteen services, and to identify the problems encountered on the services. Most of customer of this canteen are 16-25 years old (84%) and half number of visitors are senior high school educational background (50%). More than half number of visitors come to Sahid University - Jakarta ocassionally (58%). At the quality of products data, more than half number of customers feel satisfied with the taste, price, and portion of foods and drinks are sold at canteen while more than half number of customers don’t feel satisfied with the hygiene, variation, and product display. At the quality of service data, more than half number of customers don’t feel satisfied with the affordability, convenience, supporting facilities, sanitation, accessibility and waiter’s tidiness of canteen. But more than half customers feel satisfied with waiter’s politeness, safety feeling, speed of service, accuracy, and seller’s the responsiveness of canteen of Sahid University - Jakarta.