PUTRA, K. and SHIRATINA, A. 2025. THE ROLE OF LEADERSHIP IN IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGIES TO INCREASE PURCHASING POWER AND BUILD BRAND IMAGE OF HILWAH FOOD MSMES. ICCD. 7, 1 (Nov. 2025), 926-930. DOI:https://doi.org/10.33068/iccd.v7i1.966.